Microsoft Monetize - Exclude competitive brands for a creative

When adding creatives, you can apply competitive exclusions from the Competitive Exclusions (optional) section to prevent creatives with competitive brands from serving alongside each other. You can exclude a maximum of 25 brands for each creative.

You can exclude a maximum of 25 brands for each creative. You can also set brand exclusions at the advertiser level. For more information, see Competitive Exclusions.

1. From the vertical navigation menu on left, click Advertisers > Creative Manager.
2. Select the associated Advertiser
3. Select the associated Creative and navigate to the Competitive Exclusion section.
4. Click in the Brand subsection.
5. Search for specific brands and select the appropriate checkboxes.
6. Select Update

Related topics

• Working with Creatives
• Creative Branding
• Exclude Competitive Offer Categories for a Creative