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Microsoft Advertising | Microsoft Merchant Center | Store management
Configuring store settings and product listings within Microsoft Merchant Center
Hello Liam,
Thank you for using our Microsoft Advertising Community Forum!
I understand that your Merchant Center error states that 100% of the offers in the store are not targeted. Also, that your ultimate goal is to get your products listed free of charge.
It seems that you are getting that error message because you haven't yet created any shopping campaigns on your account. Please also keep in mind that the Microsoft Advertising platform (unlike Bing Places) is not an entirely self-serve and free of charge platform. In other words, in order to be eligible to show potentially free product listings, you need to be running shopping campaigns at first, which involves running paid advertising to begin with. Free of charge product listing do not show frequently and there is no guarantee for getting free traffic. Provided that you meet all the requirements, your product listings 'may' be shown free of charge. With Product listings, your products can show in the Bing shopping tab for free. The Bing shopping tab has a dedicated unpaid section, where any clicks from the unpaid section are free. Free listings give you wider exposure for your products by displaying them in more places. With more impressions to a wider audience, you can increase your click-through and conversion rates. For further information, please see the following help page:
When dealing with a Microsoft Merchant Center store and trying to upload your feed file, you can get certain error messages. The one you are currently getting is also listed on the below help page:
Troubleshoot Microsoft Merchant Center errors
To increase your shopping campaigns’ return on investment, look at the potential of offers that are not targeted. Download a diagnostic report for untargeted offers in Microsoft Merchant Center. A downloadable diagnostic report is available in your Microsoft Merchant Center Store summary tab, under the Diagnostics section. You’ll see an error message, with a link to download your report:
Diagnostic report for untargeted offers in Microsoft Shopping campaigns
Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out!
I hope the information provided here will at least partly answer your question. If you have any additional questions please do not hesitate to reach out to our support. I have also sent you a private message asking for further details. You are more than welcome to respond to me if you have any additional queries.
Kind regards,
Vahid | Microsoft Advertising Support Specialist | 800-518-5689