Microsoft Merchant Centre - Help understanding setup process and feeds

Hi David,

 

Our Microsoft Merchant Center gives you the option to advertise your products to your potential customers, by creating a catalog that includes images and other information regarding your products.

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Create a Microsoft Merchant Center store

Before you get started, you will have to create a Microsoft Merchant Center store. You can think of this store as a “virtual” stock room for all the product you intend to advertise to your customers. Once the store is created, it can take up to 5 days to be approved, you will receive an email when an approval decision has been made.

 

1. On the top menu, click Tools and then click Microsoft Merchant Center (or from the global menu at the top of the page, click Tools and then Microsoft Merchant Center).
2. Click Create store.
3. Enter your store info, including your Store description and SSL Checkout selection. You also have the option to block aggregators here.
4. You'll also be asked to verify your site through Domain validation. You have two choices:

·         Validated via Bing Webmaster Tools. Learn more

·         Validated via Universal Event Tracking (UET) tag

*Note:*If you validate your domain using a UET tag, the tag must register at least 50 events before the domain appears as an option when you create a Microsoft Merchant Center store.

1. Click Save.
   After successful store creation, you will be taken to a page where you will be informed of the store status. You'll be able to check if your store was automatically approved/rejected or is queued up for manual review.

 

Next, you will need to create your catalog and your feed file.

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How do I create a catalog and feed file?

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1.     On the top menu, click Tools and then click Microsoft Merchant Center (or from the global menu at the top of the page, click Tools and then Microsoft Merchant Center).

2.     Click the store that you want to update.

3.     Click the Catalog Management tab and then Create catalog.

After that, you will create your feed file.

1. Open Microsoft Excel or another spreadsheet program.
2. Create a header row in the first row entering the attribute names that would be used to describe products.
   Be sure each attribute is in its own column and you include all required attributes.
3. Enter your product offer information in the rows below the header row, using one row for each product.
   Each item’s attribute values should be listed in the same column as the corresponding header attribute name. This means a product’s id must be in the column with header attribute “id”.
4. Save your spreadsheet as a tab delimited excel file. If using Microsoft Excel, save as Text (Tab delimited) (*.txt).

If you currently have products listed on Google, Microsoft Advertising offers a quick and easy way to transfer those listings to your Microsoft Advertising account. This will save you time and eliminate you having to manually transfer the data over.

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Importing product offers

 

1. On the top menu, click Tools and then click Microsoft Merchant Center (or from the global menu at the top of the page, click Tools and then Microsoft Merchant Center).
2. Select the Microsoft Merchant Center store you want to import to.
3. Click the Import tab.
4. Sign in to your Google account. If you have already signed in to your Google account previously, your sign in will still be valid and you can click Continue
5. Click Create new catalog and enter the Catalog name and select the Target country/market & language. Click Create.
6. Select the Microsoft Advertising catalogs you want to import into from Google Merchant Center.
7. Click Continue.
8. You have options on When to run your import. You can opt to run a one-time import immediately by choosing Now from the list, or you can schedule a daily, weekly, or monthly recurring import that starts at a specific time.
9. Notification settings: If you create a schedule recurring import, you can opt to receive an email every time there's an import, an email only when there are issues with the import, or no emails at all. You'll also need to add a Schedule name for a recurring import.
   Tip: Notifications will be sent to the contact details on file in the store's settings. There, you'll be able to update email addresses as needed.
10. Use Find and replace string in URL to replace tracking metadata that you use in Google Merchant Center. For example, you will want to Find instances of "Google" and Replace it with "Bing" so that you can correctly attribute clicks. (Add a check to the box to show Find and Replace.)
11. Click Continue.
12. Take a moment to review a summary of the import. Click Import if you're running a one-time import or click Save if you're scheduling an import.

Sincerely,

Hi Noah,

I need your help "why my store has been rejected"! could you take time to help me!

Regards, Lucio