Please provide the media kit and annual schedule (including holidays) for Microsoft Advertising.

Hello Sendo,

Thank you for using our Microsoft Advertising Learn Q&A Platform! 

I gathered that you require media materials for Microsoft Advertising in order to learn more about annual schedules and deadlines pertaining to holidays. I hope the response and help material provided here can be useful to you. Please note that we currently only provide English support on our Learn and Social Media platforms, but you are always more than welcome to contact our Japanese support.

Media materials for Microsoft Advertising, including marketing insights and seasonal campaign resources, are available through the Microsoft Advertising Hub. These resources provide live network data, texts, optimization ideas, and materials for various occasions such as holidays and seasonal campaigns. For example, there are specific decks and guides for the end-of-year holiday season and Valentine's Day, which include data tips, texts, and optimization opportunities.

You can also use promotion extensions to highlight deals for holidays and other special occasions. Let's say you want to highlight a Summer Sale — using promotion extensions, you can include a promotion code, along with the offer and expiration date. Benefits of promotion extensions:

• Increase traffic volume with special offers highlighted in your ads, which can help grow ad engagement and boost your potential click-through rate.
• Better informed shoppers, thanks to highlighted promotions providing more information.
• Increased market share with special offers that encourage customers to click on your ad instead of your competitors’ ads.

You can set your ads to starton a certain date, which is particularly convenient when running ads for a special occasion, like a holiday sale (in such a case, you may also want to set an end date).

I also highly recommend checking the global holiday shopping trends found on our blog. As the 2025 winter holidays draw closer, shoppers are gearing up for a dynamic season, with growing interest in major sales events. Yet concerns about lingering economic uncertainty underscore the need for advertisers to understand consumer mindsets and develop strategic plans. The latest Microsoft Advertising research on global markets offers a look at what consumers plan to buy and how they intend to navigate the season’s pressures, trade-offs, and surprises. Explore these insights to help develop an early holiday advertising strategy that will drive sales, increase conversions, and delight customers.

Please also keep in mind the webinaroptions! The holiday season is a make-or-break moment for many businesses—but it doesn’t have to break your budget or your team. Join us for a fast-paced, insight-packed session designed to help you “celebrate smarter” by unlocking the full potential of Microsoft Advertising. In this webinar, you’ll learn how to: 

• Reach high-intent, high-value audiences across Microsoft’s exclusive ecosystem
• Use AI-powered tools like Copilot and Performance Max to save time and boost ROI
• Simplify campaign setup and optimization—even with limited resources
• Stand out during the busiest season with smarter targeting, creative, and measurement

Whether you’re a solo marketer or part of a lean team, this session will equip you with practical strategies to drive more conversions, spend less time managing campaigns, and make every ad dollar count.

*Please note this webcast will be presented in English but you will be able to turn on live closed captions in the language of your choice.

Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page (エキスパートに問い合わせる) to reach out! 

I hope the information provided here will at least partly answer your question.  If you have any additional questions please do not hesitate to reach out to our support. I have also sent you a private message asking for further details. You are more than welcome to respond to me if you have any additional questions.

Kind regards, 

Vahid | Microsoft Advertising Support Specialist | 800-518-5689