Hi vmw,
Thank you for contacting Microsoft Q&A and I understand how disruptive this issue can be.
Based on your description, the most likely cause is Amazon’s recent enforcement of passkey-based sign-in (FIDO2/WebAuthn). When Amazon prioritizes passkeys and your account does not have one properly set up, both Windows and iPhone will prompt for a credential that doesn’t exist, creating the login loop. Multiple failed attempts can also trigger Amazon’s security throttling, which blocks email verification codes temporarily.
Below are a few steps you can try to help further troubleshoot and investigate the cause:
Step 1: Confirm if Amazon Is Forcing Passkey
- Open an Incognito/Private window on Windows or iPhone and go to the Amazon sign-in page.
- If it immediately asks for a passkey and does not clearly offer “Password” as an option, this confirms Amazon is preferring passkeys.
Step 2: Retry Login
- Use Other sign-in options → Password on Amazon’s login page.
- If prompted for 2-step verification, append the code to your password (e.g.,
MyPassword123456).
Step 3: Check and Clean Up on Windows and iPhone
- For Windows:
- Go to Settings → Accounts → Passkeys.
- Remove any amazon.com entries.
- Clear Amazon cookies in your browser and retry in InPrivate mode.
- Ensure Windows 11 is updated (22H2 or later) and your browser is current.
For iPhone, please check the official guidance at: Manage shared password and passkeys
*Disclaimer: Microsoft provides no assurances and/or warranties, implied or otherwise, and is not responsible for the information you receive from the third-party linked sites or any support related to technology.
If the issue still persists, please wait at least 24 hours if you’ve had multiple failed attempts (Amazon may have throttled verification emails) then try again or contact Amazon Account Support for further assistance.
Please let me know if you need any further help. I'm here to support.
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