Hi. I'm Brian and I'll try to help.
Describe how you are trying to install the product. Typically, if you have a product key, you connect to https://www.office.com/setup. Then enter your product key. This will add the product to your Microsoft account and make your license a digital license. You can then install the product by following the additional prompts or install it later from https://account.microsoft.com/services. Be sure to use the same account to install that you used to register the product.
Keep in mind that Office Home 2024 is a license for a single computer only.