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While I'm happy to see NLP put to such good use in this search tool for financial research professionals, I'm not as floored by it as Marshall Kirkpatrick is. The fact that they're collecting subscription fees of $10K per year per user tells me that there's a real opportunity for semantic analytics software in this market niche, but I predict that FirstRain will be outgunned by more advanced applications in less than 12 months from now.