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Maximize event ROI with paid registration, seamless payment integration

Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Enabled for Public preview Early access General availability
Users by admins, makers, or analysts Nov 17, 2025 - Feb 2026

Business value

Hosting impactful events demands significant time, resources, and budget, but often requires the use of disparate and fragmented tools to sell event tickets. This challenge makes it difficult to track payments, reduce registration drop-off, and ultimately provide a delightful attendee experience.

With the new paid event registration capability in real-time journeys, you can now offer a seamless and secure ticketing experience. This feature empowers you to offer flexible pricing tiers and discount codes and increase registration conversion with a frictionless checkout. By embedding ticketing and payments directly into your event flow, you not only improve attendee satisfaction but also unlock new revenue streams and reduce operational overhead.

Feature details

When you enable paid events directly in your event setup process, you can capture more value from your engagements.

  • Create and manage ticket types for your event and its sessions. Set pricing, limits, and access rules.
  • Add discount codes to offer early bird pricing and other incentives.
  • Customize your registration form to include ticket selection as part of a seamless signup flow.
  • Integrate with a trusted payment provider of your choice for secure checkout experiences. Reduce friction and abandoned registrations.
  • Automatically send attendees a QR code-enabled event pass, making entry and session check-ins effortless.
  • Eliminate manual reconciliation with real-time payment tracking.

Scenario: A regional tech conference previously relied on manual invoice-based registration, causing friction and drop-off. With paid ticketing enabled in their event platform, they set up early bird and VIP tiers, integrated Stripe as their payment provider, and offered QR code passes. As a result, they saw a 30% boost in paid registrations and significantly reduced no-shows due to clearer attendee commitment.

A screenshot of a computer with event passes UI

Geographic areas

Visit the Explore Feature Geography report for Microsoft Azure areas where this feature is planned or available.

Language availability

Visit the Explore Feature Language report for information on this feature's availability.

Additional resources

Set up event passes (docs)