Responsible AI considerations for face-based solutions

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While all applications of artificial intelligence require considerations for responsible, system that rely on facial or other biometric data can be particularly problematic.

When building a solution that uses facial data, considerations include (but aren't limited to):

  • Data privacy and security. Facial data is personally identifiable, and should be considered sensitive and private. You should ensure that you have implemented adequate protection for facial data used for model training and inferencing.
  • Transparency. Ensure that users are informed about how their facial data is used, and who will have access to it.
  • Fairness and inclusiveness. Ensure that your face-based system can't be used in a manner that is prejudicial to individuals based on their appearance, or to unfairly target individuals.

Note

You can find details of the responsible AI measures taken in the implementation of the Face API in Data and privacy for Face.