Using ms-windows-store URIs

This topic describes the ms-windows-store: URI scheme. Your app can use this URI scheme to launch the Microsoft Store app to specific pages in the store by using the LaunchUriAsync method on Windows.

For example, you can open the Store to the Games page using the following code:

bool result = await Windows.System.Launcher.LaunchUriAsync(new Uri("ms-windows-store://navigatetopage/?Id=Gaming"));

Opening the Store to specific sections

You can launch the Store App to a specific page or section using the following options:

Opening to a specific product

You can launch the Store directly to the product detail page (PDP) for a specific product by using the Product ID for an App. While the Store app on Windows 10 and Windows 11 still supports Package Family Name (PFN) and App IDs, these are deprecated and may not be supported in the future. These values can be found in Partner Center on the App identity page in the Product management section for each app.

NOTE: Starting February 2026, the Microsoft Store will no longer support activations made through the mode=mini parameter. URIs using this parameter will default to the standard full-page Microsoft Store activation.

Launching the rating and review experience for a product

To enable users to review your app, you can link to that PDP and launch directly into the rating and review dialog. Store ID is the recommended method to launch the Store app to a specific product detail page.

Searching the Store

You can launch the Store app directly into search results with several supported methods for searching store content.

Related content

Launching, resuming, and background tasks