Segment modifier data provider integration

In order to take full advantage of Segment Modifier's capabilities, it can be useful to do a server-side integration.

Server-side integrations allow for near-realtime updates to modifier values. This can be useful if your model requires a fast response time or is updated frequently. Additionally, you can tailor your modifier based on the attributes available via the macros listed in Real Time Data Integration Instructions.

1. Build an application in the Xandr cloud. The application should respond to an HTTP request with a line-delimited list of segment codes and their corresponding segment values. For example, if your application is located at DNS location test-location.nym1, we can send you an HTTP request like the following:

   test-location.nym1?an_user_id=123
   

   where an_user_id=123 corresponds to the Xandr ID for user 123. (For more information, see User ID Mapping.)

2. Send a response from your application with a list of segment codes and values such as:

   CS_MODIFIER_001:9000
   CS_MODIFIER_002:8000
   

   where the code and value are separated by a colon and correspond to the audience segment and modifier amount, respectively.

3. Using Campaign Service API, set the modifier segment ID such that it corresponds to the segment codes being returned by your web service.

Related topic

Segment Modifier